By Robert Frederickson
City Island has a new name…at least for now.
City Island in Sarasota has a new name: Google Island.
Members of the group “I Want Google Fiber in Sarasota” renamed the picturesque spit of land between Lido and Longboat Keys “Google Island” last week. They hope the move will help convince the search-engine giant that Sarasota should be at the top of its own search results list when it comes to finding the perfect spot to test and refine the company’s latest vision for the internet of the future: one in which bandwidth is virtually unlimited…at least by today’s standards.
The group scored some high profile national publicity toward that end last week with local entrepreneur Rich Swier Jr. appearing on the popular CNBC program Power Lunch. His mission: to sing Sarasota’s praises – especially in comparison to some of the other announced locales vying for the project. That list includes Duluth, Minnesota, Topeka Kansas, Cleveland, Ohio and Jersey City, New Jersey.
CNBC reporter Steve Liesman discusses “Google Island” with Sarasota entrepreneur Rich Swier Jr.
“We think the sunshine speaks for itself down here,” said Swier in response to a question from one of the program’s hosts asking what Sarasota brings to the table. “A lot of the other cities around the nation that are vying for Google’s attention are going to have a tough time competing with us.”
As reported in the March 4th edition of The Pelican Press, the city has until March 26 to submit a formal application to be considered as a test site for Google’s ambitious plan to provide Internet access at speeds up to 100 times faster than what is now commonly available. The project’s goal is not to simply test the technical merits of the idea, but also to see what kind of creative uses such massive bandwidth can be put to.
Steve Liesman, Melissa Francis and Dennis Kneal of CNBC’s Power Lunch interview Sarasota’s Rich Swier Jr. last Wednesday afternoon about Google’s search for communities to test its ultra high-speed broadband technology.
Those creative possibilities helped attract Swier to the cause. One of his latest ventures, The HuB, is a media production studio located downtown that’s billed as a gathering spot where professionals and artists can meet and share ideas. Once developed, those ideas often take the form of digital sound, video and graphics files that can be huge. Ultra-broadband networking is a Holy Grail of sorts for those working in the digital domain. Collaboration and digital commerce should benefit greatly from the type of network Google has proposed.
So it wasn’t just sun, sand and surf that Swier was pitching during his CNBC appearance last week. The area has creative and technical resources to offer as well, he explained. In fact, the audience saw a series of blurbs at the bottom of the screen during the interview designed to drive home that very point. One read “Sarasota has a booming digital film industry,” another “Sarasota is home to the Ringling School of Art and Design.”
But even techies and Google executives have to let loose and have some fun from time-to-time…hence the “Google Island” idea, aimed squarely at drawing attention to the area’s world class amenities and laid-back vibe. Swier returned to that theme several times throughout his almost seven minutes of CNBC airtime last Wednesday afternoon.
He even got in a plug for another area island…Siesta Key. It came is response to a question from Power Lunch co-host Melissa Francis, asking what else the community was doing to woo Google.
“This whole town has just gone Google crazy,” Swier replied. “We’ve got the world famous Daiquiri Deck down on Siesta Key that has the Google Daiquiri. A local sushi restaurant has the Google Roll, so everybody’s trying to do their part.”
It didn’t take long for word of Swier’s CNBC shout-out to reach the Daiquiri Deck’s co-owner Russell Matthes. “I’ve had some friends, customers and family members mention the interview,” he told The Pelican last Friday. “It’s pretty cool of Rich to mention the Google Daiquiri and the Daiquiri Deck…”
As for the sushi restaurant that went unnamed?
“I really screwed up that one” said Swier. “It’s Pacific Rim. My wife was yelling at me ‘how could you not mention Pacific Rim?’ because the owners are really close friends of ours…”
Well, if the Google flag ends up flying over Sarasota, all will likely be forgiven.























































